Career history
It all started with an award-winning career in journalism and continued with financial and media sales roles in which I set revenue-generating records.
I then entered the nascent mobile gaming industry, where I pioneered marketing techniques that became standards, launched chart-topping games and harnessed ground-up product capabilities that propelled two start-ups to success.
I drew on these experiences at Verizon: rearchitecting its cloud storage app and releasing new features that doubled product revenues. Most recently, I launched API developer portals that transformed how telecom products are conceived, developed and released.
Telecom
Verizon
2022 to 2024 | Boston, MA
Drove Verizon’s API First vision, launching internal and external developer hubs that exposed 70+ capabilities, scaled API use 900% and boosted adoption by 50%. Led a global team of ~30, unlocking partnerships with Ericsson and Vonage while accelerating enterprise transformation.
2019 to 2022 | Boston, MA
Revamped Verizon Cloud into a scalable, user-centric solution for 10M. Modernized mobile apps with hybrid micro-frontends, elevating satisfaction 4.3 to 4.6. Innovations in storage and security doubled revenue to $500M, shaping a future-ready product.
2016 to 2019 | Waltham, MA
Launched Verizon’s first mobile Fintech and Identity apps after extensive user testing and betas. Initiated a Drupal-based website publishing platform that accelerated product site launch timelines from months to weeks.
Gaming
StoryArc Media
2015 to 2016 | Boston, MA
Drove StoryArc’s market launch after a spinoff and its shift to a data-driven company with metrics modernization and strategic partnerships. Elevated product strategy and investment decisions by enabling visibility into app performance and user lifecycle metrics.
505 Games
2015 | Calabasas, MA
Rebalanced game economies and level progression to boost retention and conversion, while directing global PR and community for a casual mobile games portfolio that grew steadily.
BluBox Games
2014 to 2015 | Santa Monica, CA
Propelled Fast Finger, a viral puzzle game, to No. 1 in 60 countries through strategic game design, influencer marketing and user acquisition. Pivoted the publishing team I’d built into a B2B service venture that twice won new business.
Electronic Arts
2011 to 2014 | Los Angeles, CA
Directed global marketing for Heroes of Dragon Age, driving $12M+ revenue with data-driven strategies, user acquisition and novel app store positioning. Achieved top platform performance: 6.5M installs and 2-3x higher LTV, setting EA Mobile benchmarks.